Saturday, November 18, 2017

Captain D’s Holiday Happiness

Differentiation does not mean different it means familiar but with a twist according to Steven Johnson, Grocerant Guru® at Tacoma WA based Foodservice Solutions®.  This holiday season Captain D’s is focusing on the family; making meal time a happy time by making it fresh, making it simple, by  time saving time cooking giving consumer more time to spend with the family, shop or just watch sports.
Captain D’s, created the ultimate family meal experience to help take the stress out of figuring out meal time. This year staying true to the brand, Captain D’s is offering a seasonal special on their 10 Piece Family Fish Meal. For only $19.99, a family of four to six people can sit and enjoy 10 pieces of Captain D’s famous batter dipped fish, complete with two family-style sides and plenty of hushpuppies.
Bob Kraut, Chief Marketing Officer of Captain D’s stated “The holidays are a joyous time but as we all know too well, can also lead to not enough ‘time in the day.’ That’s why at Captain D’s we want to help families take a moment to relax and enjoy a wholesome, quality meal together,” ..  “We’re excited to offer this Family Meal Deal for the first time ever; we think it’s the perfect balance of value and satisfaction for those busy times when cooking is just not an option.”
Yet there is more as this Black Friday, Captain D’s is encouraging folks to pass on the poultry, and enjoy something different: a freshly prepared fish meal made with high quality ingredients at an affordable price. Expanding their platform of  customer interactive D’s Club members will receive an exclusive offer to encourage them to stop in during their shopping as well as special e-gift cards for Facebook fans on Cyber Monday. 
It doesn’t stop at fish, though. The 48-year-old brand is standing by its commitment to making affordable seafood available to everyone with other seasonal offers for families, with a wide variety of choices from the Ultimate Seafood Platter to the all-new 36-piece Butterfly Shrimp Platter. How is your brand saying Happy Holidays?

Are you trapped doing what you have always done and doing it the same way?  Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.

Friday, November 17, 2017

Is the Chain Restaurant Business Model Relevant?

What’s for Dinner is the age old question was once the foundation that fueled the growth of the restaurant industry. Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® has been tracking when consumers start planning dinner since 1991 and continues to find that at 4PM today 62.73% of consumer still do not know what’s for dinner.  However we know now that consumers are opting for options other than restaurants.

The simple fact is consumers have more options to select from and many do not include going out to eat at a restaurant.  Much of the desire not to dine out can be traced back to the 65 Inch HDTV Syndrome according to Johnson. Competition for the restaurant industry customer is coming from Drug Stores, Furniture Stores, Clothing Stores, Convenience Stores, and Grocery stores.
You know it a serious threat with 60,173 unit 7-Eleven is investing heavily in grocerant niche Ready-2-Eat and Heat-N-Eat fresh food. 7-Eleven is testing 15 new prepared food items that range from Italian to Asian and Mexican flavors.
7-Eleven meal offerings look a lot like the prepared meals that are selling fast in the frozen food court at your local grocery stores except they are fresh prepared. In fact they resemble the meals and meal components offered by Pret A Manger, fresh&co, Snap Kitchen.  In fact today 160 million consumers visit a convenience stores every day in the US and 76% of convenience store customers purchase foodservice items with a drink according to Coca Cola USA.
Recently the NPD Group found, about two-thirds of consumers buy premade meals at least once a week. And that’s up nearly 70% from the firm’s 2010 data, when one in five consumers purchased a prepared meal in a given week.
Food industry research icon Bonnie Riggs of the NPD Group stated “Consumers use QSRs, convenience, and grocery stores interchangeably for fast food, particularly when they find the same quality and variety,” “The lines between retail foodservice and QSRs are blurring for consumers, and these channels are competing for visits from consumers looking for a quick meal or snack.” 
Regular readers of this blog know that’s what our own Grocerant Guru® has been pontificating since 1991. One things that 7-Eleven does better than more other food retailer is leverage the size of the chain to drive chain restaurants nuts with a threating price point according to Johnson.  The new meals begin at $3.99-$4.99 and cover the spectrum of trendy flavors and dayparts
 Kelly Buckley, 7‑Eleven vice president of fresh food innovation stated “Younger demographic groups, in particular, are constantly snacking throughout the day versus eating three traditional meals.” Buckley, formerly from Applebee’s and Pizza Hut, represents another existential threat. As c-stores try to gobble up the prepared food market, they are pulling talented executives from the restaurant industry.
Albertsons, the 2,600- unit grocery chain, is acquiring meal kit company Plated. This deal will make Plated the first onmichannel meal kit with national scale. So at 4 PM when your customer is looking for dinner we ask Why will they continue to come to you?

Success does leave clues www.FoodserviceSolutions.us  is the global leader in grocerant niche business development.  We can help you identify, quantify and qualify additional food retail segment opportunities.  Has your company had a Grocerant ScoreCard completed a Grocerant Program Assessment, or new Grocerant niche product Ideation?  Want one?  Call 253-759-7869 Email: Steve@FoodserviceSolutions.us

Thursday, November 16, 2017

Lidl Introduced 'Menu Box' Service aka Meal Kits

Great companies drive growth by doing all of the little things just a little bit better according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. In the case of Lidl this time in   Switzerland they tested a new service for them called Menu Box that delivers ready-to-prepare meal boxes to customers' homes.
Here we would call this service a Meal Kit service because every week Lidl customers receive different recipes and fresh ingredients. The box contains everything needed to prepare three meals, plus basic ingredients like salt, pepper, and oil, as well as fresh herbs or spices.
There are also two options - the 'Veggie Box', which is targeted at vegetarians and vegans, and the 'Original Box', which contains only 100% Swiss meat. Getting local depending on the recipe, Swiss products account for approximately 80% of the contents of the package. Which is another nice touch that help drive sales locally. .
To edify freshness the recipes, which respect seasonality and diversity, are created by cooks and dietitians following the guidelines of the Swiss Nutritional Agency (SGE). The Veggie Box costs CHF 63 (€53.69), while the Original Box is priced at CHF 72 (€61.37) for two people and CHF 108 (€92) for four people. The weekly delivery service can be paused or cancelled at any time.
The Menu Box is packaged by Lidl Switzerland in its Weinfelden distribution centre. Shipment across Switzerland through the national postal service is both free for all customers and climate-neutral. How are you localizing you fresh food offerings? 

For international corporate presentations, educational forums, or keynotes contact: Steve@FoodserviceSolutions.us  the Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert and public speaking will leave success clues for all. Visit: www.FoodserviceSolutions.us for more information


Wednesday, November 15, 2017

Panda Express New Takeout Box

Panda Express continues to expand its platform of Ready-2-Eat family comfort food to-go, delivery, or drive thru ordering heck you can even eat inside at most units.  Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® maintains that Panda Express excels at edifying its brand with consumer expectations.
Panda Express released latest Limited Time Offering (LTO) of its go-to comfort food family, is Peking Pork. The Peking Pork features crispy, lightly battered pork chop bites complemented with green bell peppers and onions tossed in a savory sweet-and-sour glaze.
Panda Express understands America’s inclusive culinary culture.  The Peking Pork is rooted in the bold flavors of its Chinese heritage while satisfying guests’ desires to explore and experience new American comfort food tastes thus edifying both the consumer and brand relevance.   
Jimmy Wang, director of culinary innovation at Panda Express  stated “From the wok to the first bite, Peking Pork is a sensory experience that delivers the bold flavors and nostalgic satisfaction of our favorite Chinese dishes,” …. “As the home of American Chinese food, Panda Express is uniquely positioned to tap into the feel-good emotions associated with our culture’s cuisine.” Is your brand simultaneously edifying the consumer and brand relevance?

Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit www.FoodserviceSolutions.us for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may the clue you need to propel your continued success.

Tuesday, November 14, 2017

Business Travelers, Families, and you can Grab a Ready-2-Meal at the Airport on the Run

Did you get stuck traffic, stuck in the security line, or delayed due to weather recently like I have been when at the airport?  Not to worry as if like me you have a smartphone you can order a meal, a sandwich, even desert or a treat right from your smart phone while at the airport. 
Delaware North recently announced the arrival of self-ordering kiosks at several of its airport-dining locations. The kiosks were developed in partnership with Grab, the airport e-commerce platform, offering travelers dual self-service ordering capabilities (mobile via smartphone and in-person at a kiosk) for the first time in the United States and our Grocerant Guru® Steven Johnson likes the servicet.
Think cashier free as the next step. The kiosk technology features an interface designed for quick ordering with intelligent upselling and customization components and includes point-to-point encrypted (P2PE) credit card payments, including Apple Pay, Android Pay, and other “tap-to-pay” options. Kiosks can process orders from a location’s full menu as well as grab-and-go items. Future iterations of the kiosk will have barcode scanners for an even quicker checkout experience when purchasing grab-and-go items.
Currently 18 kiosks already deployed at six airports, including: Atlanta (Grindhouse Killer Burgers, Mustard Seed, and Coffee Bean & Tea Leaf); Austin (Schlotzsky’s); Buffalo (Which Wich); Denver (Schlotzsky’s); Detroit (Popeye’s) and Oklahoma City (Schlotzsky’s and Coffee Bean & Tea Leaf).
Kevin Kelly, president of Delaware North’s travel division stated “This latest innovation with our partners at Grab is a step toward the future of travel and how people will be dining and shopping at the airport in the coming years.” You don’t have to have a location at an airport to understand the importance of selling fresh food fast, the power of hand held marketing, or a having one less cashier on duty. 

Are you trapped doing what you have always done and doing it the same way?  Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.

Monday, November 13, 2017

7-Eleven & Pillsbury Partner on Breakfast


Success does leave clues and when it comes to selling branded food no one has done it better than 7-Eleven according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Back in the day (1969) 7-Eleven branded the Slurpee, since items the ilk of the Big Bite, Big Gulp have help drive the 7-Eleven store count to over 60, 275 worldwide.

 Recently 7-Eleven partnered with General Mills to launch the new Pillsbury Stuffed Waffle. Each Pillsbury Stuffed Waffle is made of layers of sausage, egg and cheese wrapped in a crispy, maple-flavored waffle. They are available for $2.49 each. This is another in the platform line of hand held food for immediate consumption that 7-Eleven has help elevate the brand with consumers according to Johnson.

The stuffed waffle was designed to cater to millennials' desire for unique taste experiences and offers a perfect combination of savory and sweet, according to the company. The no-mess waffle is also suitable for on-the-go c-store customers.
The new Pillsbury Stuffed Waffle can be found at over 10,700 stores in North American in warming ovens at 7-Eleven convenience stores. Is your company looking for a food item or strategic partnership to help drive branded food sales? Are you ready to edify your brand? Is it time you Drive top line growth and bottom line profits?


Are you trapped doing what you have always done and doing it the same way?  Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information. 


Sunday, November 12, 2017

Muscle Maker Grill Happy Healthy Holiday Meals

Happy, healthy, holiday meals is the goal of Muscle Maker Grill that announced that they will now offer Healthy Holiday Meals.  Consumers are dynamic not static and there is a need ‘better-for-you’ food offerings during the holidays according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Empowering consumer choice and aware that 45% of all Americans over the age of 18 are single the new Muscle Maker Grill’s delicious new Healthy Holiday Meals can be purchased as an entrée as well as family-style, which can feed up to eight people, available for $7.99 and $89.99.
The happy healthy holiday meals featured in the entrée include all-natural turkey breast, seasonal gravy, dinner rolls, gluten-free cranberry sauce, lower carb cornbread stuffing with spinach and superfoods, green beans and sweet potato mash.
The Family-Style meal also includes lower carb cauliflower mac & cheese and naturally low-fat angel food cake. Perfect for gatherings of all kinds, from “Friendsgiving” and meals with coworkers, to anyone hosting a holiday dinner, guests are encouraged to order the Family-Style meal 24 hours in advance by visiting www.orderMMG.com.
Robert E. Morgan, president and Chief Executive Officer of Muscle Maker  “We are excited to offer Muscle Maker Grill’s delicious new Healthy Holiday Meals to guests seeking a lighter alternative to traditional fattening dinners,” …“As the holidays are often difficult to navigate while keeping healthy eating on track, we wanted to offer meals our guests can enjoy without the regret. We believe these new Healthy Holiday Meals will be a hit individually or shared at large and small gatherings.”

Success does leave clues www.FoodserviceSolutions.us  is the global leader in grocerant niche business development.  We can help you identify, quantify and qualify additional food retail segment opportunities.  Has your company had a Grocerant ScoreCard completed a Grocerant Program Assessment, or new Grocerant niche product Ideation?  Want one?  Call 253-759-7869 Email: Steve@FoodserviceSolutions.us