Differentiation does not mean different it means familiar but with a twist according to Steven Johnson, Grocerant Guru® at Tacoma WA based Foodservice Solutions®. This holiday season Captain D’s is focusing on the family; making meal time a happy time by making it fresh, making it simple, by time saving time cooking giving consumer more time to spend with the family, shop or just watch sports.
Captain D’s, created the ultimate family meal experience to help take the stress out of figuring out meal time. This year staying true to the brand, Captain D’s is offering a seasonal special on their 10 Piece Family Fish Meal. For only $19.99, a family of four to six people can sit and enjoy 10 pieces of Captain D’s famous batter dipped fish, complete with two family-style sides and plenty of hushpuppies.
Bob Kraut, Chief Marketing Officer of Captain D’s stated “The holidays are a joyous time but as we all know too well, can also lead to not enough ‘time in the day.’ That’s why at Captain D’s we want to help families take a moment to relax and enjoy a wholesome, quality meal together,” .. “We’re excited to offer this Family Meal Deal for the first time ever; we think it’s the perfect balance of value and satisfaction for those busy times when cooking is just not an option.”
Yet there is more as this Black Friday, Captain D’s is encouraging folks to pass on the poultry, and enjoy something different: a freshly prepared fish meal made with high quality ingredients at an affordable price. Expanding their platform of customer interactive D’s Club members will receive an exclusive offer to encourage them to stop in during their shopping as well as special e-gift cards for Facebook fans on Cyber Monday.
It doesn’t stop at fish, though. The 48-year-old brand is standing by its commitment to making affordable seafood available to everyone with other seasonal offers for families, with a wide variety of choices from the Ultimate Seafood Platter to the all-new 36-piece Butterfly Shrimp Platter. How is your brand saying Happy Holidays?
Are you trapped doing what you have always done and doing it the same way? Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information.