Tuesday, September 19, 2017

Freshii Flying High


The best way to introduce your food brand to consumers is via sampling your food, taste testing, and social media today according to Tacoma, WA based Foodservice Solutions® Grocerant Guru®, Steven Johnson. Next month Freshii will be doing just that when they begin selling food on hundreds of Air Canada flights each day. 
This October, Air Canada travelers will get a new option for their meals from Freshii. The Toronto, Canada healthful fast-casual chain has an agreement in place “serve a selection of its food on hundreds of Air Canada flights per day” beginning on October 1, 2017.
Freshii CEO Matthew Corrin stated  “The sky is the limit when it comes to delivering on the Freshii mission of making healthy food convenient and affordable to citizens of the world,” and the team at Foodservice Solutions® believes that this is a great new avenue of distribution for Freshii. .
Corrin continued “I am a frequent Air Canada flyer myself, and I am proud to partner with this global airline to support their innovation for the benefit of their customers and our guests alike.”
Freshii menu items the ilk of “Pangoa Bowl and Fiesta Wrap will be available on Air Canada flights for lunch and dinner, and its Avocado Smash Box will be available for breakfast. Specific menu items can be seen on the onboard menu in seat pockets of certain flights in North America offering the airline’s Air Canada Bistro.” So if you are not eating on chances are you will see someone else doing so or read about it on the plane.
This is a win, win according to our Grocerant Guru® and  Benjamin Smith, president, passenger airlines at Air Canada stated “We’re excited to bring Freshii’s innovative meals and snacks as a new option to our North American onboard bistro service.
New non-traditional locations are nothing new for the 332-unit Freshii chain.  They have placed food in non-tradtional location including restaurants in Target stores and has made public entreaties to Subway operators and frozen yogurt franchisees in its effort to grow.
This is clearly not a first  as Airlines have been offering branded food and beverages on flights. Virgin America serves Philz Coffee, and JetBlue Airways has served Dunkin’ Donuts coffee for years. Delta Airlines serves Starbucks Coffee. The regional airline Sun Country will deliver Jimmy John’s subs on some flights.
Thinking about exposure, incremental customers remember that Air Canada is one of the 20 largest airlines in the world and served nearly 45 million customers in 2016. The airline provides passenger service to 64 airports in Canada, 57 in the U.S. and 95 in Europe. I ask you where are you selling food?

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant

Monday, September 18, 2017

Why did legacy Grocery stores Abandon consumers?

Complacency, mediocrity, and apathy clearly played a role in why and how traditional grocery stores capitulated retail food market share to other retailers.  Did you know that today there are 29 restaurants in the United States for every one Grocery store according to the team at Tacoma, WA based Foodservice Solutions®.
Our own Grocerant Guru® stated that “the simple fact is the customer has moved and grocery stores have not moved with the consumer.  Time stared, consumers  preferences for meal preparation have evolve from cooking from scratch to meal assembly utilizing grocerant niche Ready-2-Eat and Heat-N-Eat fresh food.”

Inmar Willard Bishop Analytics new study titled: Future of Food Retailing 2017, ”predicts that while there will be modest growth in dollar share for the traditional grocery channel, there will be massive fluctuations within the channel. Here is what they see happening:

1.       "By 2021, dollar share for the traditional grocery channel will reach 44.4 percent, an increase of 0.2 percent," according to the study.
2.       "The number of traditional supermarkets will decrease by 24.6 percent. This decline is offset by double-digit growth in store counts for fresh-format, limited-assortment, and super warehouse formats." (Note most will be by non-grocers)
3.       The convenience channel will see a slight increase in share, reaching 16.5 percent by 2021, the study estimates.

Inmar Willard Bishop Analytics formally ‘Willard Bishop’ a stalwart food industry research house findings have to be alarming to legacy grocery stores. Given that the team at Foodservice Solutions® has not been forced to sell out to a media company the way Technomic and Willard Bishop have we believe our insights just may be more valuable to grocery stores, drug stores, convenience stores, and chain restaurants. 

Do your foodservice offerings look more like yesterday than tomorrow?  Are you doing what you have always done and doing it the same way?  How are you selling food and to whom? 


Are you trapped doing what you have always done and doing it the same way?  Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information. 


Sunday, September 17, 2017

Grocery Store Consternation Grows as 7-Eleven Enters Grocerant Meal Business


We all know that success does leave clues and when a growing chain of over 60,050 retail stores enters a new sector the undercurrents of that action will have a rippling effect on every other retailer.  According to Tacoma, WA based Foodservice Solutions® Grocerant Guru®, Steven Johnson when 7-Eleven rolled out its new Grocerant niche Ready-2-Eat and Heat-N-Eat meals anxiety increased in the headquarters of legacy grocery stores. 

Regular readers of this blog know that consumers are migrating away from traditional fresh food outlets for new non-traditional locations for fresh food almost as fast as they are cutting the cord and migrating from cable TV to new less expensive internet options.

7-Eleven has the pulse of today’s food consumers and has created a new platform of grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared meals and meal components that can be bundled into the perfect customized family meal. 

One growing consumer commonality was recently uncovered from results of Foodservice Solutions® Grocerant ScoreCard data was that 91% of all family meals in the United States today include at least one prepared food component. 

7-Eleven has 15 new locally made, chef-inspired heat-and-eat meals that they are beginning the new program with.  Each of the “convenient restaurant-quality meal solutions” were created with inspiration from Italian, hometyle, Asian and Mexican recipes representing the melting pot of consumers food choices.

The grocerant niche meals that are made in local kitchens and delivered daily to participating locations in select markets, the on-the-go options are available in the refrigerated case for breakfast, lunch and dinner. Meals can be heated at the store for immediate consumption or taken to-go for a suggested retail price of $3.99-$4.99 according to 7-Eleven. Selections include:
Italian
·         Chicken Parmesan: Signature breaded chicken filet on a bed of penne pasta, topped with California marinara and aged Parmesan cheese.
·         Creamy Chicken Alfredo: Grilled white meat chicken with creamy Alfredo sauce and parmesan cheese served over penne pasta.
·         Cheesy Tortellini: Four-cheese tortellini topped with creamy Alfredo sauce and aged parmesan cheese.
·         Cheese Lasagna with Meat Sauce: Hand-rolled pasta filled with ricotta and mozzarella cheeses, traditional Italian-style meat sauce and a blend of Italian-style cheeses.
·         Spaghetti Bolognese: Spaghetti noodles topped with an authentic Italian-style seasoned meat sauce and shredded parmesan cheese.
 
Homestyle
·         Macaroni and Cheese: Cavatappi noodles coated in a blend of five cream cheeses and topped with cheddar cheese and seasoned breadcrumbs.
·         Homestyle Turkey Chili: Homestyle chili made from ground turkey, black beans, ripe tomatoes, red bell peppers, onions and celery in an ancho chile pepper puree.
 
Asian
·         Asian-style Beef and Broccoli Bowl: Premium steak cuts on a bed of long grain white rice, served with broccoli, roasted red peppers and a teriyaki glaze.
 
Mexican
·         Beef Enchiladas with Rice: Traditional hand-rolled enchiladas filled with slow-simmered crumbled beef, smothered in a rich pasilla guajillo pepper sauce and topped with a blend of Mexican cheeses.
·         Chipotle Chicken Bowl: Shredded chicken seasoned with crushed tomatoes and onions, served with rice, vegetables and ranchero beans, and topped with cheddar cheese.
·         Deluxe Verde Chicken Enchiladas with Rice: Hand-rolled enchiladas, stuffed with poblano pepper-seasoned shredded chicken, covered with spicy tomatillo sauce and finished with authentic queso fresco cheese.
 
So the question becomes how well are you addressing the needs of today’s consumer? Are you still selling the same food the same way?  Are you doing what you have always been doing?  We the consumer is not.  The consumer is dynamic not static and if you are in the food industry today you need to be as well.  


Success does leave clues www.FoodserviceSolutions.us  is the global leader in grocerant niche business development.  We can help you identify, quantify and qualify additional food retail segment opportunities.  Has your company had a Grocerant ScoreCard completed a Grocerant Program Assessment, or new Grocerant niche product Ideation?  Want one?  Call 253-759-7869 Email: Steve@FoodserviceSolutions.us

Saturday, September 16, 2017

New Seasons Market Customer Focused Foodservice


The undercurrent of retail foodservice success can these days be found on the West Coast of the United States.  According to Tacoma, WA based Foodservice Solutions® Grocerant Guru®, Steven Johnson one of those industry leading companies is New Season Market.
New Seasons focus on the customer, grocerant niche fresh prepared meals and meal components have elevated New Season Market in the minds-eye of the consumer as the place for Breakfast, Lunch, coffee, a snack and dinner according to Johnson. 
The ability of consumer to bundle meal components from a staggering number of options that range from 70 to 130 dishes a day has created a platform for family customer adoption.  Including focused on the way to work day-parts, coffee and newspaper mid-day, lunch, after school fresh snacks for the kids, and dinner for the entire family.
New Seasons Market Tracy Hardin, group director of merchandising for deli and bakery stated “To ensure customers have lots of options, New Seasons’ stores have anywhere form 70 – 130 dishes every day, depending on each unique location,”.  The food is prepared by the chain’s very own chefs from scratch at its central kitchen and on on-site in each store.  , Hardin adds.
Empowered decentralization is one key to New Seasons success Hardin continued saying “Customers can choose from inventive New Seasons chef-prepared offerings, unique to every store,” … “Some examples include ramen and hot wok bars, self-serve salad bars, hot bars with new options daily, made-to-order sandwiches, or a Latin American grill featuring Arepas.
It must be noted that consumers have placed a ‘halo’ of better for you’ around New Seasons since they offer Certified Organic and Non-GMO Project Verified breads baked daily, and well-stocked grab-and-go options at all of our stores. Customers can take all of it to go – or stay and enjoy indoor and outdoor seating. At some stores, there’s even the option to enjoy it alongside a pour of wine or beer.”

The undercurrents of fresh prepared food are driving customer adoption in every sector of retail foodservice today.  Is your company increasing customer counts year over year?  Are your top line sales and bottom line profits both growing?  Do you understand the path to purchase for grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food?  We do.  www.FoodserviceSolutions.us Email: Steve@FoodserviceSolutions.us




Friday, September 15, 2017

Church’s Chicken Expands Grocerant niche Mix & Match Meal Bundling


Do you want big results then your company must do big things in the minds-eye of the consumer.  Doing the same thing, the same way will get you the same results according to Tacoma, WA based Foodservice Solutions® Grocerant Guru®, Steven Johnson. 
That is most likely the reason that Church’s Chicken has adopted the proven formant of grocerant Ready-2-Eat and Heat-N-Eat fresh prepared food marketing clues to success according to Johnson.  The $5 Real Big Deal is Church’s most customizable, highest value offering, and will be available at every Church’s restaurant across the nation leverage portability, price, and mix and match bundling to drive sales.
Hector Munoz, Executive Vice President & Global Chief Marketing Officer at Church’s Chicken stated  “While other restaurants are working to bring ever-more competitive pricing to the market, Church’s is winning by offering value in a new way … through an abundance of flavor and choice,”  “Our chicken and biscuits are only one dimension of the Church’s quality chicken  experience. We also feature a full complement of home-style sides that guests can fully explore without any change in price.”
Ok, he did state price was not a key driver.  However regular readers of this blog know he had to say that.  The fact is our Grocerant ScoreCards, have proven that price continues to be a leading factor in driving trial and customer adoption.
Munoz continued  “Real value is an experience guests can return to time and time again while also finding something new and fresh to enjoy,”… “The $5 Real Big Deal is putting our guests in charge, and allowing them to create entire meals—including sides—with a level of variety rarely seen in the industry.” We all know the value of Mix & Match bundling brings to the grocerant niche.
Church’s Chicken did edify our points when they went on to say “The $5 Real Big Deal was created in direct response to guest feedback to make value more accessible through additional variety at affordable price points. With multiple pieces of chicken, two sides, a biscuit, and a JalapeƱo pepper, the deal provides a considerable amount of quality food at an unbeatable $5. Church’s executives believe the brand is enjoying unparalleled franchisee support for the new meal because of the value and control it provides guests, which is backed up by the in-market testing conducted over the past few months.”

Success does leave clues www.FoodserviceSolutions.us  is the global leader in grocerant niche business development.  We can help you identify, quantify and qualify additional food retail segment opportunities.  Has your company had a Grocerant ScoreCard completed a Grocerant Program Assessment, or new Grocerant niche product Ideation?  Want one?  Call 253-759-7869 Email: Steve@FoodserviceSolutions.us




Thursday, September 14, 2017

Why Grocerant Fresh Food Packaging Matters


The simple fact of the matter is consumers like to buy, select, mix, match grocerant niche fresh meal components into a perfect family meal and they want to do it in person.  However that does not mean that consumer prefer to shop at a grocery store over a restaurant, convenience store or a dollar store according to Tacoma, WA based Foodservice Solutions® Grocerant Guru®, Steven Johnson.
Facts are important so here are some facts from s new survey by the International Council of Shopping Centers (ICSC). “The State of Grocery Shopping” found that 99 percent of adults buy some or all of their groceries in person.
Consumer want what they want and when they want it in fact according to survey consumers “seek immediate access to products (71 percent); prefer the ability to select fresh meat, dairy and produce (70 percent); and like to see product options and select all other items in person (69 percent).”
Tom McGee, president and CEO of ICSC stated that “Consumers are heavily invested in the types of food they purchase and they want to be able to select the best and the freshest to take home.” Regular readers of  this blog know that consumers desire for mix and match meal component bundling is the Key driver of customer migration too grocerant meal options and adoption.
When it comes to shopping behaviors, consumers on average shop at 5.4 different types of grocery retailers, with 93 percent of people patronizing discount department stores, like Walmart and Target, and 92 percent at traditional supermarkets for grocery purchases according to the ICSC however we know there are many more non-traditional fresh food outlets they visit as well.
Now this the ICSC study was looking at the grocery store sector and of the grocery store formats, traditional supermarkets have the most frequent visitors, with 55 percent making purchases at least once per week. Note: that the largest shares of infrequent shoppers buy occasionally (every few months) from small, specialty/gourmet food stores (76 percent) and high-end supermarkets (65 percent).
When it comes to buying meals and meal components at non-traditional outlets the team at Foodservice Solutions® has found that tier one consumers buy 4.6 times per week at their favorite non-traditional locations.  They are buying fresh, Ready-2-Eat or fresh Heat-N-Eat prepared food.  Why does packing matter?  Visualization will drive the path to purchase.

Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday that tomorrow?  Visit www.FoodserviceSolutions.us for more information or contact: Steve@FoodserviceSolutions.us Remember success does leave clues and we just may the clue you need to propel your continued success.

Wednesday, September 13, 2017

Jack in the Box Customers Carving Technology

Integrating a brand message via technology is not new.  However creating a platform to drive a brand differentiation while simultaneously edifying consumer’s food specific crave ability is just what Jack in the Box is attempting to do according to Tacoma, WA based Foodservice Solutions® Grocerant Guru®, Steven Johnson.  
When Jack in the Box Launched its new mobile game it was another innovative integrated advertising campaign that was both consumer interactive and participatory according to Johnson. The new game titled Crave Crasher, is a mobile-optimized, browser-based game that challenges players to “crash their cravings” using the brand’s infamous Crave Van.
Here is how Jack in the box describes the game “Crave Crasher puts users behind the wheel of the Jack in the Box Crave Van and tasks them with bringing one of Jack’s three new innovative Munchie Mash+Ups to a person who’s craving it. The twist? Users must avoid obstacles as they race toward the finish line, where a craving is waiting to be satisfied.” …
“Crave Crasher encourages players to navigate through the streets as fast as possible to complete their craving delivery. The game controls the speed while the player controls the steering. Times can be improved by taking tighter turns to avoid obstacles, and players are encouraged to share with friends to top their high scores. Those who beat the game have the opportunity to sign up for Jack in the Box deals and coupons.”
Iwona Alter, Chief Marketing Officer for Jack in the Box stated “ “Jack in the Box has a strong passion for delivering unexpected and welcomed experiences that allow our fans to engage directly with us,” .. “In addition to innovating our menu, we’re also focused on innovating the guest experience. With Crave Crasher, guests can crash cravings with a simple tap or click.”

Are you trapped doing what you have always done and doing it the same way?  Interested in learning how www.FoodserviceSolutions.us can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: Steve@FoodserviceSolutions.us or visit:  www.FoodserviceSolutions.us for more information.