Wednesday, January 5, 2011

Retail food success is building in the Grocerant niche.


As long as multi- generational family’s gather for meals together, the demand for more divergent flavors will continue to permeate. Grocerant style food offerings allow for increased family integration, understanding and acceptance.

The food value proposition equilibrium for the consumer today balances; better for you, flavor, and traditional products all blended into something with a twist. In industry speak, differentiated does not mean different to the consumer it means familiar. That is where the Grocerant niche falls, it is consumer inspired, component driven and flavor familiar. Understanding the unique balance between; palate, price, pleasure and the consumer’s drive for qualitative distinctive differentiated new food consumables places Foodservice Solutions® in a select industry grouping.

Understanding, creating or identifying distinctive differentiated food consumable’s as an entity with identity by day part in an area of understanding Foodservice Solutions® excels. Outside eyes can bring new light and assist your company’s redevelopment and deployment of new products. Grocerant specialist can work with you to identify distinctive differentiated food consumables.

Since 1991 Foodservice Solutions® a Tacoma, WA based retail foodservice consultancy has been the global leader in the Grocerant niche. For product or brand positioning assistance contact Steven A. Johnson and Foodservice Solutions® or visit http://www.linkedin.com/in/grocerant or on Facebook at Steven Johnson, BING / GOOGLE: Steven Johnson Grocerants or twitter.com/grocerant

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