Interviewers regularly ask
Foodservice Solutions® Grocerant Guru Steven Johnson “Why is the Grocerant
niche doing so well”? Here is how he answers
the questions. The grocerant niche provides answers to the age old question:
What’s for Dinner?
Most interestingly when 4 PM
rolls around 80% of consumers do not know what they are going to have for
dinner. What we know now is that they
want simple, quick “better for you” solutions.
Without the skill set to prepared a meal from scratch the questions
becomes “Where will I get dinner for tonight?
Consumers today more and more
have a focus on foods based on value added nutritional components in fact the
Food Marketing Institute reported that 32% of U.S. Consumers are buying more
food based on nutritional value than they did in 2011.
In-addition the study found
that 55% of U.S. consumers are switching to whole grain bread. We (Grocerant Guru Steven Johnson) predicted
that in 2013 one of the national hamburger chains will offer either whole wheat
or a multi-grain hamburger bun options for all burgers.
The same study found that 33%
of U.S. consumers are showing more interest in the label on proteins that they
buy. While it may not seem rational to
believe buying “healthier chips” is a better for you choice. It is for consumers. The grocerant niche filled with fresh
prepared ready-2-eat and heat-N-eat food is booming in larger part because it
fresh, fast.
Foodservice Solutions®
provides grocerant program assessment, brand, product placement or positioning
assistance. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global
leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant
or
twitter.com/grocerant
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