Subway is in the middle of the
grocerant niche; with ready-2-eat fresh and prepared food. Subway can continue
building new units because they continue to build per-unit sales. Consumers are
looking for new products, new packaging and time saving options in ready-2-eat
and heat-N-eat fresh prepared food. They
are attracted by the fresh focus; new portion size, price points, and interactive
participatory aspect of Subway.
The price, value, service equilibrium
is resetting for Restaurants, Convenience stores and fresh prepared food in
grocery stores. The wildly successful
Subway $5.00 foot-long stated it. The
QSR value focused $1.00 menu propelled. Now Walgreens, 7 Eleven, Target, Amazon
are all selling fresh food and prepared meal components. Dollar stores are
entering the crowed space and the consumer is going to win.
All retail food sectors have noticed a
discontinuity in consumer food shopping behavior and all are fighting for share
of stomach. Contributing to
this displacement is a focus on short term market metrics particularly price
and away from the consumer. Which in
turn has caused a loss is consumer traffic for those with their eye off the
consumer. There are other attributes
that are much more important to the consumer, yet many don’t take time to
look. Want to know more? Contact Foodservice Solutions.
Foodservice
Solutions® specializes in outsourced business development. We can help you
identify, quantify and qualify additional food retail segment opportunities or
a brand leveraging integration strategy. Foodservice Solutions of Tacoma WA is the global leader in the Grocerant niche visit
Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or
twitter.com/grocerant
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