Non-traditional
points of fresh food distribution continue to grow. The confluence of money, technology and
consumers is a force much greater than legacy brick and mortar stores. Technology advances, the evolving food
consumers combined with intense interest from the likes of Google chairman Eric
Schmidt the future of food retail is entering a new era of dynamic change.
Could your
local grocery store be replaced or become obsolete as fast as Kodak cameras
have or tower records? Relay Foods raised $14.5 million dollars from venture
capital firms including from Google chairman Eric Schmidt’s Tomorrow
Ventures. The reason for the money Relay
Foods has 35 locations in the D.C. area offering online ordering and food
pick-up and plans to expand to 100 locations. Smaller footprints faster service
Relay is not alone.
Giant Foods is
turning gas stations into locations you can simply stop by and pick up your
prepared food. You can order anything
from a gallon of milk and to unlimited groceries. Not only do you not have to go shopping in
the store when you pull up at the remote stations an employee will place all
your food in your trunk.
Amazon will in
some cities deliver directly to your home and Walmart and Kroger are also
testing deliver and different online ordering systems. Ready-2-Eat and
Heat-N-Eat fresh prepared food continues to expand. These new points of distribution with smaller
footprints extend the brands value while maintaining or gaining customers.
While many of
these current offerings require advance ordering some up to the night before it
is clear that those times will diminish with increased usage. The confluence of
money, technology and consumers is a force much greater than legacy brick and
mortar stores. Where are your customers buying food today and where will they
be picking it up tomorrow?
www.FoodserviceSolutions.us
of Tacoma WA is the global leader in the Grocerant niche
visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or
twitter.com/grocerant or Contact our Grocerant Guru at: info@FoodserviceSolutions.us
No comments:
Post a Comment