Pizza is top of mind when consumers think
Ready-2-Eat or Heat-N-Eat fresh prepared food. Foodservice Solutions® helped
cyberslice evolve into cybermeals and Food.com.
Foodservice Solutions® GrocerantGuru facilitated the first national
on-line ordering contract for cybermeals with Papa Johns Inc and many other
chain accounts. At one time national chains leveraged marketing clout and
location size to dominate on-line ordering. That may be changing.
Today syndicated mobile technology is available for
local independent pizzerias to leverage to their advantage over national
restaurant chains. Nothing is as
personal, immediate or close to your customers as their cell phone. Consumers identify with Local, Mobile, and
Digital. Increasingly consumers want
Fresh Prepared Ready-2-Eat or Heat-N-Eat Hand Held Food. Pizza is top of mind.
NPD found that in 2012 the National Pizza chains
had 55 percent share of the pizza delivery market, up from 51.9 percent in
2007. They accomplished that by
aggressive cutting price and leveraging marketing messaging simultaneously
expanding on-line ordering.
Mobile technology is about to change all of that;
creating a platform of equilibrium where the device is hand held and the
messaging is one on one. Local pizzerias
with a mobile app can be the option of choice it the palm of the customers
hand. All marketing is local. Mobile extends local to personal.
Papa John’s recently reported that they “generated
more than 45 percent of U.S. sales through desktop and mobile orders in the
third quarter alone. The opportunity for
non-traditional regional chains and independent operators to add incremental
sales is substantial.
For international
corporate presentations, educational forums, or keynotes contact: Steve@FoodserviceSolutions.us Grocerant Guru at Tacoma, WA
based Foodservice Solutions. His
extensive experience as a multi-unit restaurant operator, consultant, brand /
product positioning expert and public speaking will leave success clues for
all. www.FoodserviceSolutions.us
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