Non-traditional points of fresh food distribution continue to expand sales opportunities for both consumer and food manufactures. Today consumers are from testing, trial, to tradition. The ever expanding mobile smart phone has help propel the once struggling online grocery retailers to mainstream status.
A recent IRI study on Channel Migration found that while online orders ‘basket size’ is not expanding the user base is. The IRI report found that ‘shoppers sampling online grocery shopping today with small, low-risk “trial” are building the familiarity and confidence that will allow them to migrate to larger transactions.”
The IRI study calculated that “33% of all households bought grocery products on the internet in the past year, and the behavior is growing fast (that’s an 18% increase over the year before).
Companies the ilk of Amazon, Peapod, and Whole Foods are in line to benefit from the halo of either being first, being the best, or simply brand affinity according to Foodservice Solutions® Grocerant Guru™. Who went on to say customer appetite for fresh prepared Ready-2-Eat and Heat-N-Eat foods that can be bundled with traditional grocery staples will only increase basket size and order frequency.
Since 1991 Foodservice Solutions of Tacoma, WA has been the global leader in the Grocerant niche. Contact Steven Johnson and Foodservice Solutions via www.FoodserviceSolutions.us or visit http://www.linkedin.com/in/grocerant.