Consumers understand imperfection and
embrace it, you should as well. A great
crop, poor crop, and new average crop no matter what kind of crop you had this
year retailers should embrace local growers, adjust prices to reflect the
seasonality and consumer will understand and embrace your Ready-2-Eat and
Heat-N-Eat fresh food. Remember your
customers lived through the same weather, they understand if the crop is early,
late or lacking you’re customers know it.
According to Foodservice Solutions®
Grocerant Guru® fresh food trumps local food, local food trumps organic food
and regional authentic flavorings garner repeat customers. Menu items that are
local, in season are all considered by consumers as ‘better for you’. In Europe
‘ugly’ fruit has been featured and discounted in grocery aisles becoming a huge
success and that trend is taking hold in the US as well.
Fresh, local, authentic Ready-2-Eat and
Heat-N-Eat food resonates with consumers as they place incremental value on
menu item, meal components, featuring fresh, local, authentic flavors. Our own Grocerant Guru® insists that value is
the new transparency. Is your pricing structure competitive? Invite Foodservice Solutions® to complete a Grocerant Scorecard or a Grocerant Program
Assessment identify your competitive pricing, products drive
incremental success.
Since 1991 www.FoodserviceSolutions.us of Tacoma, WA has been the
global leader in the Grocerant niche filled with Ready-2-Eat and Heat-N-Eat
fresh prepared food. Visit Us On: Facebook.com/Steven Johnson,
Linkedin.com/in/grocerant or
twitter.com/grocerant Call:
253-759-7869 or Email: Steve@FoodserviceSolutions.us
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