Sometimes the next big thing is simply something old
that continues to evolve according to Foodservice
Solutions®, Grocerant Guru®.
Leading
drive-thru convenience store chain Farm Stores has established a reputation for
driving top line sales and bottom line profits while evolving it’s drive-thru
to better compete with traditional fast food outlets.
Why
would Farm Stores do that? Simple fact NPD reports that
79% of all restaurant visits occur at fast food restaurants
and if you want to compete in the grocerant niche with Ready-2-Eat and
Heat-N-Eat fresh prepared food a drive-thru just might do the trick.
The
Farm Stores concept is kinda hybrid of a neighborhood grocery store, bakery and
quick-service restaurant. When you add
the drive-thru too a retail concept, it
allows consumers to purchase products without having to leave their car, and it
becomes a fast food outlet, perfect for selling dinner meal kits of course our
Grocerant Guru® was hot on this trend
years before
NPD, Technomic, Mintel or Nielsen eben started covering them. Our regular readers knew that.
Square One Markets has
tested The Six O’Clock
Scramble Fresh & Fast Family Dinner Kits™, developed by The Six O’Clock
Scramble, a company dedicated to sharing fresh and fast family dinner
solutions. The dinner kits provide all-in-one meal ingredients and recipe cards
that contain everything time-stressed families need to prepare a fast, fresh
meal. They sell for around $20 and are designed to feed a family of four. At $5
per person as first reported
and presented by our Grocerant Guru®.
Meal
Kit’s present all convenience stores an opportunity to continue being grocery
store pantry busters. Farm Stores has
been operating stores across Florida since 1957. Meal Kits are a C-stores marketing team’s
‘new tool’ to help elevate top line
sales and bottom line profits according to Foodservice Solutions®, Grocerant
Guru®.
Watch
for more and more C-stores add a drive-thru window. Brace yourself as Breakfast bundles, Lunch
solutions, and Dinner Meal Kit’s drive C-store Ready-2-Eat and Heat-N-Eat fresh
prepared food too new highs.
Are you ready to Drive Growth? Are you ready to garner a larger share of stomach? Visit: www.FoodserviceSolutions.us if you are
interested in learning how Foodservice Solutions Five P’s of Food Marketing can
edify your retail food brand while creating a platform for consumer convenient
meal participation, differentiation and
individualization or you can learn more at Facebook.com/Steven
Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant
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