Are C-stores Faster than Online Ordering

Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food is seen by customers as ‘better for you’ and restaurant quality according to the team at Foodservice Solutions®. In fact grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food continues to drive customer adoption, visit frequency, incremental impulse buying according to the team at Foodservice Solutions®.  

Foodservice Solutions® Grocerant Guru® and team has conducted over 6,150 Grocerant ScoreCards, 2,025 within the past 24 months tracking the quality and consistency of the Ready-2-Eat and Heat-N-Eat fresh prepared offering around the country and world and they report that consumers deem much of the fresh parpared food ‘restaurant quality or higher’. 

Recent reports found that convenience sector leaders around the world have “expressed concerns recently about the threat from online services such as Amazon Fresh, which is expected to launch in the UK this month. It’s Prime Now service, currently on trial in this country, already allows customers to receive basic groceries within an hour of ordering via a mobile app.”

Foodservice Solutions® team findings reflect that many regional and national c-store chains are fast becoming “destination dinning locations”.  Companies the ilk of Rutter’s Farm Stores, Wawa, Sheetz and 7-Eleven are fast garnering customers from the restaurant sector; specifically; customers looking for Ready-2-Eat and Heat-N-Eat fresh prepared food.

Paul Langston, consulting partner at CACI believes “c-stores have less to fear from online competition than other sectors such as clothing, footwear and leisure, which is forecast to grow from 21% to 34% over the next 10 years.”

Langston continued “By definition, independent (C-store) retailers are most insulated from the online shopping trend. If some big weekly shopping missions are being done online, other areas are best served by convenience stores because of the consumer demand for fresh produce and their need to control budgets.”

Ready-2-Eat and Heat-N-Eat fresh prepared food drives customer migration and insulates c-stores from online retail cannibalization according to the team at Foodservice Solutions®. 

Since 1991 retail food consultancy Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche for more on Foodservice Solutions® or for a Grocerant Scorecard visit http://www.linkedin.com/in/grocerant, www.FoodserviceSolutions.us  Email: Steve@FoodserviceSoltuions.us