Branding
foodservice is nothing new at 7-Eleven.
One of the world’s favorite drink treats the Slurpee turns 50 this
year. One again 7-Eleven Inc. is
celebrating summer this time since it’s the 50th anniversary of the Slurpee
they are giving away an estimated nine million free small Slurpees. On July 11,
Free Slurpee Day, participating 7-Eleven stores will offer the free drinks from
11 a.m. to 7 p.m.
This
summer with Slurpee's golden anniversary and 7-Eleven's 89th birthday, Slurpee
Week will take place from July 12-18. Slurpee fans who buy seven Slurpee drinks
during that week and scan the 7-Eleven mobile app will receive 11 free
Slurpees. The free Slurpee offer will automatically appear in the "Scan
and Save" section of the 7-Eleven mobile app 24 hours after the purchase
of the seventh drink. The 11 free Slurpee coupons must be redeemed by Aug. 31,
2016.
As
if there were not enough flavors 7-Eleven is also introducing a Birthday Cake
Slurpee flavor for its birthday. Fanta Birthday Cake combines traditional
birthday cake and vanilla ice cream flavors and joins the recently released
Sour Patch Redberry flavor.
Laura
Gordon, 7-Eleven vice president of marketing and brand innovation stated
"This year is a big birthday for Slurpee, and a big year. One day, even one
week, isn't enough, so we began celebrating in January and plan to keep it up
until the end of the year."
Leveraging
technology and hand held marketing via the phone! The 7-Eleven app edifies the
Slurpee and the brand 7-Eleven. Every year, 7-Eleven observes its birthday and
other company milestones on July 11. This year's festivities are also part of
the convenience retailer's "Hundred
Days of Summer"
ongoing promotion. This year it’s as easy a click and drink for free!
Invite
Foodservice Solutions® to complete a grocerant program assessment, grocerant
ScoreCard. For brand, or product
placement assistance our Grocerant Guru® has the skill-set you are looking
for. Since 1991 www.FoodserviceSolutions.us of Tacoma, WA has been the
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