Foodservice
Solutions® Grocerant Guru® Steven
Johnson says that “Meal Kits are training wheels for Millennials as regular
readers of this blog know. What has not
been said is that Millennials are fast learners and they picked up several key
learnings from trial of meal kits.
1.
Proper Portion Size
2.
Food Waste buy only what you need for the recipe
3.
Meal Planning
4.
They can cook a restaurant quality meal at home
5.
They still have to cook and clean up
6.
Fresh food Meal Kits are expensive and should be used
for “Special Occasion Home Meals”
Fear
not there is plenty of up-side for Meal Kit companies the ilk of Platted, Blue
Apron, and Hello
Fresh. In a new study The NPD Group, found
that “Trial of meal kits is still relatively low with 3 percent of the U.S.
adult population (18 and older) trying a meal kit delivery service within the
last year” That’s a lot of room for
growth.
NPD reported that “The
average cost per in-home dinner meal is $4, and the average cost per person for
a meal kit delivered to the home is $10”.
There is an up-side for retail grocery and c-store locations that is the
ability to regionalize flavor profiles, reduce cost, while saving consumers
from the obligation of the subscription service. After all Millennials are leading the cable
TV cord cutting movement. Subscription
services may be a hit with wall-street but not Millennials.
What meal kit
companies do best is focus on meals not stocking the pantry. Consumers of all ages think meals not
pantry. Success does leave clues and
focusing on grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared meals is
a good clue to hone in on.
Invite
Foodservice Solutions® to complete a grocerant program assessment, grocerant
ScoreCard. For brand, or product
placement assistance our Grocerant Guru® has
the skill-set you are looking for. Since 1991 www.FoodserviceSolutions.us of
Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869
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