Retail foodservice offering / menu’s
require multiple flavors in order to garner and hold the attention of GenZ. The
one clear advantage retailers focusing on grocerant niche Ready-2-Eat and
Heat-N-Eat fresh prepared food have over all others is the ability to empower
consumer choice every day when it comes to the inevitable question of the day. What’s for Dinner?
Clearly the grocerant niche has a retail
advantage, That advantage is in the
ability to offer a wide variety of fresh prepared full flavored authentic
ethnic single portion components that can be mix and matched into the perfect
family meal according to the team at Foodservice Solutions®.
We are so lucky that the United States
has since its inception been a melting pot of ethnic diversity. Never has a generation been as inclusive as
‘Generation Z’ (also known as Post-Millennials, the iGeneration, Founders,
Plurals, or the Homeland Generation). Notably GenZ is known for its widespread
usage and adoption of everything on the Internet from a very young age.
Ok, that said GenZ believes in
transparency and food authenticity according to Foodservice Solutions® Grocerant Guru®. One example is not only do they want to know
What’s for Dinner? They want to know How
it will be Delivery. They want to schedule the delivery time. They want to know
how the food is prepared. They want to
know where the ingredients came from.
The Hartman Group found, that the Gen
Z generation is “likely to be more comfortable and familiar with different
cultures, races and ethnicities than previous generations”…. The high degree of
ethnic diversity, through personal interaction and technological connections, means
Gen Z has long been exposed to global and regional foods, as well as the health
and wellness benefits of their diets.” Thus according to the team at
Foodservice Solutions® menus must have multiple flavor profiles.
Ready-2-Eat and
Heat-N-Eat fresh prepared food requires retailers to build in the ability for
customer choice in meal component customization. While Millennials quest for
discovery, Gen Z has a sense of exploring, adventure, trial all within the
confines of authentic food from authentic natural source. In fact they will search for original source
seeking an item with fewest additives.
Gen Z’s familiarity
and nearly instant use of the Internet has created a platform whereby they
compare pricing, speed-of-service, menu product authenticity, and availability
before must of us could or would consider reading a label.
Today differentiation
does not mean different to Gen Z or Millennials what it does mean is familiar
but with a twist. More often than not
today that twist is authenticity, ethnic inclusion, choice, and customization.
Foodservice Solutions® specializes in
outsourced business development. We can help you identify, quantify, and
qualify additional food retail segment opportunities or a new menu product
segment, edifying your brand, or menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche
visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant
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