Restaurants are not the only retailers that understand the consumer’s need-set when it comes to Ready-2-Eat fresh prepared food. Grocery stores the ilk of Buehler’s Fresh Foods excel at it according to Tacoma, WA based Foodservice Solutions® Grocerant Guru® Steven Johnson.
Long before McDonald’s made all-day breakfast a national phenomenon, Buehler’s Fresh Foods, was offering round-the-clock breakfast for years. The regional Ohio retailer is famous for its Grandma Buehler’s made-from-scratch buttermilk pancakes, as well local favorites, including ham loaf, meatloaf, fried bologna, and an all-you can eat fried or baked fish meal on Fridays for only $12.99.
What do you call a hamburger patty topped with a fried egg, bacon, cheddar cheese and hash browns, served up on an inside-out glazed doughnut? At Buehler’s they call it Breakfast. This past summer it was a limited time offer at Buehler’s.
Grocerant niche Ready-2-Eat and Heat-N-Eat fresh food runs deep at Buehler’s in addition to its sit-down restaurants, Buehler’s offers an extensive selection of prepared foods on the supermarket side of the store, including a Smokehouse BBQ in each location offering up pulled pork, smoked chicken, brisket and its famous smoked mac and cheese. I as is there a chain restaurant out there that does not understand the concept of Share of Stomach?
Now some might say Buehler’s is simply trying to be all things to everyone? Ok we might say the same thing as they offer homemade soups in both hot and chilled in pouches to heat up at home, while the chain’s chicken program uses local Gerber’s Chicken for its fried, roasted and smoked offerings. Take-out Chinese, Stonefire pizza, subs and sushi are also part of its extensive prepared foods program.
The fact is Buehler’s is selling lots of grocerant niche meals, meal components, and fresh prepared foods that consumers can’t find or obtain at other retail outlets. Why is that? Is you brand getting your ‘share of stomach’?
Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant/ or twitter.com/grocerant