Caroline Masullo TGI Fridays vice president of digital
and e-commerce stated “Online ordering is a proven sales driver for Fridays, so
we are going all in on making it easier than ever for our guests to recreate
the Fridays experience at home,” “We are investing heavily in digital
technology because, as an iconic brand, Fridays must evolve along with the
lifestyle of our guests,”
Back in the day date
night was at a TGI Fridays no you can still have a TGI Friday’s date night with
the same great food only in the comfort of your home. When TGI Fridays deployed a
chatbot on Facebook Messenger that answers customer questions,
such as finding the nearest restaurant. It also offers reservation capabilities
at some restaurants. The chatbot, created with Conversable, has been expanded
to Twitter and delivery.
Masullo continued “Everyone
today, regardless of age, is looking for convenience and efficiency…And
our guests in particular want that convenience and efficiency paired with the
fun, social, carefree experience they get every time they walk into a Fridays
restaurant.” Here are some facts from TGI Fridays:
1.
The average online order ticket is 7.2 percent higher than an
in-restaurant ticket.
2.
Guests younger than 40 years old account for more than 60
percent of all delivery orders.
3.
Guests who order online visit 51 percent more frequently than
those who only visit in the restaurant, among non-cash, credit and debit card
users.
4.
More than 70 percent of online orders in the last year have come
from new TGI Fridays customers.
5.
Forty-eight percent of new Rewards program members in 2017 are
Millennials between the ages of 21 and 32.
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