Most
convenience stores have found success selling fresh food with the over whelming
majority of them are known for selling
fresh hot coffee and breakfast itmes, others lunch but at Royal Farms they are known for their Chicken Dinner.
While
Royal Farms are open 24 hours a day, the c-store is focused on its
freshly-prepared foods, like fresh, never frozen chicken. The item can be
prepared and breaded on site in a variety of ways, including off the bone, on
sandwiches and in salads and that sets it apart from other C-stores according
to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Royal
Farms has a line of grocerant niche Ready-2-Eat or Heat-N-Eat items like soda, milk and water, the
5,400-square-foot store and gas station features its own line of snack items,
such as Chesapeake-flavored potato chips, nuts and fresh-baked items with both Indoor and outdoor seating,.
Fresh
means fresh at Royal Farms and customers respect and appreciate fresh food
according to Johnson. At one recent New
Jersey store opening it was reported that “buzz surrounding the store’s opening
continued well into the lunch rush the following day, where cars frequently had
to circle the lot to find parking with all of more than 50 parking spaces
filled. Motorists started parking on entrance driveways, and wait time for
chicken orders timed out at close to 30 minutes.”
What is your brand doing better than the
competition? What are your customers
willing to wait for? Invite Foodservice
Solutions® to complete a Grocerant Program Assessment, Grocerant ScoreCard, or
for product positioning or placement assistance, or call our Grocerant
Guru®. Since 1991 www.FoodserviceSolutions.us of Tacoma, WA has been the
global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869
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