Hand held food for
immediate consumption continue to grow in popularity according to Steven
Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Greggs is stepping up its game
targeting both McDonald’s and Burger King’s for breakfast, lunch and dinner with
a new fast-food menu that includes chicken goujons, potato wedges and pasta
dishes.
Greggs is well known for
its sausage rolls and steak bakes, is broadening its takeaway menu as Britons
spend more of their food budgets on eating out. However Greggs CEO Roger
Whiteside, explained how Greggs had already taken on fast-food rivals at
breakfast and lunchtimes and now sees scope to become a destination for evening
meals too. “We are testing a menu that will appeal in the evening, which is the
part of the day when Greggs doesn’t
trade,”
Leveraging innovation
while expanding the menu Greggs has included items the ilk of gluten-free
soup, low-calorie wraps and speciality coffees, such
as its new caramel latte, and is working on vegan options. “Hot food is the
last of the big food trends we have chosen to pursue,” according to Whiteside.
Greggs has now installed
hot food cabinets in 100 stores and if the menu is well received Whiteside said
it could extend its trading hours into the evening, when burger chains and
convenience stores cash in on office workers heading home or out for the
evening. Whiteside continued “We need to find out if we can we sell hot food at
the times we are already open.”
After strong results in
2017, the Greggs said it would step up expansion this year with plans to add
130 sites to its 1,850-store network. It is also looking to open drive-through shops around
the country and that a big wake-up call for both Burger King and McDonald’s as
Gregg’s menu may just be a bit more inviting according to Johnson. Is it time to step up you fresh prepared food
offerings?
Are
you ready for some fresh ideations? Do your food marketing tactics look more
like yesterday that tomorrow? Visit www.FoodserviceSolutions.us for more information
or contact: Steve@FoodserviceSolutions.us Remember success
does leave clues and we just may have the clue you need to propel your
continued success
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